The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Metro Exodus: Artyom's Nightmare
Agency: Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema
Client: Deep Silver Category: Visual & Audio Craft / Animation
The egg which doesn't kill the chicken
Agency: Brand Station / Paris + WIZZ / Paris
Client: Poulehouse Category: Visual & Audio Craft / Animation
The Offline Playlist
Agency: 360i / New York + Tourism / New Orleans
Client: New Orleans Tourism Category: Visual & Audio Craft / Music
IKEA. SHOPPING LULLABY
Agency: Instinct / Moscow
Client: IKEA Category: Visual & Audio Craft / Sound
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Sound
Award:
2020 Digital Craft Merit Award
Agency:
Platige Image / Warsaw + Deep Silver / Larkspur + 4A Games / Sliema
Client:
Deep Silver
Title:
Metro Exodus: Artyom's Nightmare
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC20_045M
Award:
2020 Digital Craft Merit Award
Agency:
Brand Station / Paris + WIZZ / Paris
Client:
Poulehouse
Title:
The egg which doesn't kill the chicken
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC20_046M
Award:
2020 Digital Craft Merit Award
Agency:
360i / New York + Tourism / New Orleans
Client:
New Orleans Tourism
Title:
The Offline Playlist
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC20_047M
Award:
2020 Digital Craft Merit Award
Agency:
Instinct / Moscow
Client:
IKEA
Title:
IKEA. SHOPPING LULLABY
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_048M